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The story of the jacket

KCDC has had a natural connection with The Very Warm, via skateboarding and sustainability, style, and a connectedness to the community. It was evident that we could share our worlds, and the inspiration felt right to highlight our team rider Jacob Campbell, who is known for his unique one liners and pure doodles. We kept the photoshoot within the fam and worked with photographer David Mitchell and videographer Justin Pietro for the campaign. Inspired by the shop bench, to be worn everywhere, remembering that family exists at the shop.