KCDC has had a natural connection with The Very Warm, via skateboarding and sustainability, style, and a connectedness to the community. It was evident that we could share our worlds, and the inspiration felt right to highlight our team rider Jacob Campbell, who is known for his unique one liners and pure doodles. We kept the photoshoot within the fam and worked with photographer David Mitchell and videographer Justin Pietro for the campaign. Inspired by the shop bench, to be worn everywhere, remembering that family exists at the shop.
Inspired by the shop bench with Jacob’s doodles all over, the KCDC X TVW jacket emulates the personalized shop blurbs into a fashion statement in shades of KCDC pink and white, contrasting with a utilitarian black silhouette. Musings include taglines about each employee and even Amy herself, all to encapsulate the family feel of the shop.
The classic unisex hooded puffer features a detachable hood, REPREVE® 500-equivalent recycled fill, interior pockets, and knit storm cuffs to keep you warm in any environment.
